Rebel Kyle Busch 108 Single Barrel Bourbon Release 2026

Rebel Bourbon just dropped its second annual collaboration with NASCAR driver Kyle Busch, and this time the two-time Cup Series champion personally selected every single barrel that made the cut. The Rebel Kentucky Straight Bourbon Whiskey Single Barrel Selected By Kyle Busch hits shelves nationwide this month at 108 proof—a deliberate nod to the brand's sponsorship of Richard Childress Racing's No. 8 Chevrolet. Working alongside Rebel's Master Distiller John Rempe, Busch curated a limited-edition expression of the brand's classic wheated bourbon recipe, bottled at 54% ABV and priced at $39.99 per 750mL.

Release Specs and Availability

This year's KB 108 Single Barrel expression follows Rebel's traditional wheated mash bill dating back to 1849, aged for four full years before bottling. Each barrel was hand-selected by Busch during tasting sessions with Master Distiller John Rempe at Lux Row Distillers in Bardstown, Kentucky. The 108 proof point carries dual significance—it honors both RCR's sponsorship and delivers the higher-proof punch that bourbon collectors increasingly seek in single barrel releases.

The bottle itself carries distinctive branding elements: a gold label featuring checkered flag graphics, bold RCR team branding, Busch's No. 8, and his signature. Individual barrel details including barrel number and fill date appear on each label, emphasizing the one-of-a-kind nature of every bottle. Nationwide availability begins this month with a $39.99 MSRP.

The Racing Connection Goes Deeper

This marks the third year of partnership between Rebel Bourbon and Kyle Busch, and the second consecutive annual limited release bearing the driver's name. The collaboration extends beyond simple brand placement—Rebel serves as the official bourbon of Richard Childress Racing, and Busch pilots the No. 8 Rebel Bourbon Chevrolet in select NASCAR Cup Series races throughout 2026, including the DuraMAX Grand Prix on March 1 in Austin, Texas. Rebel plans bottle signing events with both Busch and Rempe in key race markets during the season, creating experiential touchpoints that blend motorsports culture with craft spirits appreciation.

Philip Lux, Rebel Bourbon brand manager, positioned the release as embodying the "rebel spirit" that defines both the brand and Busch's racing approach—doing things differently with a defiant attitude. This cultural alignment between bourbon heritage and racing's competitive edge creates authentic storytelling that resonates beyond typical celebrity endorsements.

Tasting Notes

According to Rebel Bourbon, the KB 108 Single Barrel delivers:

• Palate: Robust flavor profile with velvety smoothness characteristic of wheated bourbons
• Finish: Smooth with a hint of spice, balanced by four years of aging

Frequently Asked Questions

Where can I buy Rebel Kyle Busch 108 Single Barrel bourbon?

Rebel Kyle Busch 108 Single Barrel is available nationwide starting February 2026 at a suggested retail price of $39.99 per 750mL bottle. Use the product locator on RebelBourbon.com to find specific retailers carrying the expression in your area, though availability may vary as this is a limited-edition release.

What makes Rebel Kyle Busch 108 different from regular Rebel Bourbon?

The KB 108 Single Barrel is a limited-edition release where every barrel was personally hand-selected by NASCAR driver Kyle Busch working with Master Distiller John Rempe. It's bottled at 108 proof (54% ABV) rather than standard Rebel's lower proof, and each bottle comes from a single barrel with unique characteristics noted on the label including barrel number and fill date.

Is this the first Rebel bourbon collaboration with Kyle Busch?

No, this is the second annual limited release featuring Kyle Busch's barrel selections, though it marks the third year of partnership between Rebel Bourbon and the driver. The 2026 edition continues the KB 108 lineup, building on the success of last year's inaugural release while Busch races the No. 8 Rebel Bourbon Chevrolet for Richard Childress Racing.

What is the mash bill for Rebel Kyle Busch Single Barrel?

Rebel Kyle Busch 108 Single Barrel uses Rebel's traditional wheated bourbon mash bill, the same recipe that dates back to 1849 when it originated at the Stitzel-Weller distillery. The wheated formula—using wheat as the secondary grain instead of rye—contributes to the bourbon's velvety smooth character and softer flavor profile, aged for four full years before bottling at Lux Row Distillers in Bardstown, Kentucky.

Will there be bottle signing events for the 2026 Rebel Kyle Busch release?

Yes, Rebel Bourbon plans to host bottle signing events with both Kyle Busch and Master Distiller John Rempe in key NASCAR race markets throughout the 2026 Cup Series season. Specific dates and locations will be announced on Rebel's social media channels and RebelBourbon.com as the race schedule progresses.