As excitement builds for the 2025 Big Game, Knob Creek®, an original offering of The Small Batch Bourbon Collection™ and leading American Whiskey, is proud to partner with football legend and New Orleans native, Eli Manning, to introduce Knob Creek® Bold Picks. To inspire fans to make confident choices, stick to their standards, and savor the perfect pour during the Big Game, Knob Creek® and Eli Manning introduce Eli Manning’s 2025 Bold Pick, a limited-edition Knob Creek® Single Barrel Bourbon available in select markets nationwide.
Just as Eli Manning’s bold moves have defined unforgettable moments on the field, Knob Creek’s® bold, full-flavored bourbon elevates celebrations worth savoring. During the Big Game, while some fans reach for the usual, this limited-edition offering honors those who stay true to their own bold picks—whether that means cheering for the underdog or enjoying a glass of Knob Creek® to elevate the moment.
“As the founding house of Small Batch American Whiskey, our family knows bourbon as well as Eli knows football, so it is an honor to collaborate on this Knob Creek® limited-edition Eli Manning’s 2025 Bold Pick release,” said Eighth Generation Master Distiller, Freddie Noe. “It was a pleasure to welcome Eli to our campus and into the rackhouse, where, together, we developed a full-flavored single barrel bourbon that truly stands out. I’m confident football and bourbon fans will enjoy it as much as we do, and I know it’s a whiskey that would make my grandfather and Knob Creek founder, Booker Noe, proud.” Hand-selected by former professional quarterback and self-proclaimed bourbon fan Eli Manning, alongside Eighth Generation Master Distiller Freddie Noe, Eli Manning’s 2025 Bold Pick is patiently aged for a minimum of nine years in American white oak barrels and bottled at 120 proof. This full-flavored bourbon showcases the unmatched quality and craftsmanship for which Knob Creek® is known. With its complex balance of vanilla and oak, it delivers a rich and unforgettable tasting experience that will elevate game-changing occasions.
Proof: 120.
Aroma: Rich vanilla and butterscotch, with subtle cherry and leather notes.
Taste: Toffee and honey upfront, layered with dark stone fruits and dark chocolate hints.
Finish: A spicy kick of cinnamon and black pepper, with brown sugar and espresso, leaving a lingering warm taste.
“I partnered with Knob Creek® because it’s my favorite bourbon. Every sip is full of rich, bold flavor, making it perfect for celebrating life’s big moments and wins,” said Manning. “Whether it’s the 9-year-old in an Old-Fashioned or sipping 12-year-old neat for something a little more special, Knob Creek® is always my go-to, and I’m excited for fans to try my single barrel bold pick.” Leading up to the Big Game, Eli Manning will make bold, unapologetic picks around the last playoff games, culminating in the Big Game. By celebrating underdog victories and game-winning moments, his picks embody the bold spirit of Knob Creek®, inspiring fans to make daring decisions of their own.
Knob Creek® Single Barrel Bourbon: Eli Manning’s 2025 Bold Pick is available for a limited time at local retailers in three key locations, with a suggested retail price of $59.99 for a 750mL bottle: The New York Metro area, where Eli built his legendary football career. New Orleans, Eli’s hometown. Los Angeles, a beloved sports hub known for their bold spirit.
Knob Creek® has set the standard for super-premium whiskey for three decades by crafting extraordinary full-flavored bourbon with a rich taste. Knob Creek® bourbons and ryes are patiently aged to perfection in new, maximum-charred American Oak barrels to impart the biggest and fullest flavor on their whiskey. Since its founding in 1992 by Booker Noe, Knob Creek® has consistently lived up to its pre-Prohibition standards. The portfolio includes Knob Creek® Straight Rye Whiskey, Knob Creek® Single Barrel Select Rye Whiskey, and Knob Creek® 12 Year Old Bourbon, along with limited releases like Knob Creek® 15 Year Old Bourbon, Knob Creek® 18 Year Old Bourbon, and Knob Creek® Bourbon x Rye. The brand has continued to expand its rye portfolio with age-statement expressions like Knob Creek® 7 Year Old Rye Whiskey and Knob Creek® 10 Year Old Rye Whiskey. Make your bold pick this Game Day with Knob Creek®.
