For Vamonos Riendo, the beauty of mezcal lies in the spirit of the people, appreciation of the land, and the pride of a community celebrating its heritage, tradition and art. To celebrate the Oaxacan art community, Vamonos Riendo’s video series “The Artesanal Spirit” showcases renowned local artists, their creative approach, commitment to excellence, and art. The series will be promoted on the brand’s social media platforms and website.