Musical legends Dr. Dre and Snoop Dogg have marked a monumental entry into the spirits industry. Gin & Juice Passionfruit builds on their enduring influence in both music and entrepreneurship, the duo ventures into uncharted territory, crafting premium gin-based cocktails that pay homage to Snoop’s timeless 1994 hit “Gin & Juice.”
“Together, we always try to create magic, we’re having fun being creative, and everything about this product is really us,” says Dr. Dre.
“There’s passion behind it, and friendship and love and a culture. We’re shooting to make everything we do magnificent, and fortunately, most of the time we hit the target.” “Look where we’re at in our careers,” says Snoop Dogg.
“Look at our age and look at what we’ve done, and we still love each other, so why not do something together? A lot of times people have been in a relationship for thirty years and can’t talk to each other, can’t hang out, so it’s just fun to be in a partnership with people that you actually love.“
