Lobos 1707 Tequila By Dia Simms, Diego Osorio, & Lebron James

by Daniel Galyean

Introducing Lobos 1707 Tequila. According to the team at Lobos 1707, the agave is born in the nutrient-rich soil of Altos de Jalisco where they are cultivated by the surrounding elements, extracting power from the sun and moderate rainfall.

Meanwhile, on the steep slopes of the Oaxacan Sierra, Espadín agave thrives in the dark volcanic soil, biding its time before its eventual transformation into Lobos 1707 Mezcal.

At the ripe age of six years, both agave plants meet their makers in swift, exacting blows. Death by coa. A fate sealed by skilled jimadors, this harvesting process is an intuitive craft that is passed down through generations.

Following the traditional process, the Blue Weber piñas are cut and slowly cooked for several hours in a stainless-steel autoclave with additional steam hydration. Their liquid is extracted, fermented, and distilled twice in traditional discontinuous stills, producing a pure Blanco Tequila with an exquisite bouquet.

The Espadín piñas endure a darker fate, roasted in an open conical Oaxacan fire pit within strained agave fibers as kindle. Once the embers cool and the smoke settles, they are ground in a horse-pulled Egyptian mill. A deep, smoky flavor remains in an extracted liquid, and this is developed further from inside the barrel.

In continuation of the Osorio legacy, all Lobos 1707 liquids are finished in Pedro Ximénez (PX) wine barrels from Spain. For more than 50 years, these barrels have been infused with elegant flavors of the old world from Andalusia, storing within their spirit all the culture and idiosyncrasy of wine aged in the solera method.

When Lobos 1707 liquids are finished, the traditional aspects of this method are merged with our modern techniques. The process allows time to diffuse and evolve each liquid, elevating their profiles with notes of wood transformed over time, presences of cocoa, deep roasted coffee, and an extraordinarily smooth finish.


Diego Osorio

Diego Osorio, an actor and documentarian, is the Founder and Chief Creative Officer of Lobos 1707. He is the descendant of the Lobos 1707 legacy, and the driving force behind the recreation of the original recipe. Diego drew from his design and filmmaking background to create a visually compelling brand that encompasses the Lobos 1707 story. With Lobos 1707, his goal is to create a brand that encourages unity, legacy, and authenticity, and represents the endangered subspecies of humans who are intentional, audacious, and balance the art of being unapologetically genuine while still caring for the greater good of the pack.

Dia Simms

A fearless leader and entrepreneurial business icon within the spirits industry, Dia Simms is an advocate for creating more opportunities for women and people of color at every table. She is a true motivator in and outside of the Lobos 1707 pack, inspiring all to work passionately towards success.

Lebron James

A King, both on and off the court, LeBron James is dedicated to uplifting his community and energizing the collective spirit of the pack. Alongside his achievements in sports, philanthropy and activism, James’ diverse business portfolio of innovative partnerships has established him as one of the most influential figures in the world.

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