Tres Generaciones Tequila Introduces New Ultra-Premium Expression, Añejo Cristalino

by Phillip Galyean

Tres Generaciones® Tequila, established in 1973 to honor a century of the Sauza family’s commitment to their craft, has unveiled Añejo Cristalino, the new ultra-premium offering from the illustrious brand. Created by Tres Generaciones’ master distillers at La Perseverancia Distillery in Tequila, Jalisco, the crystal-clear liquid is smooth, yet full of character, and further demonstrates the brand’s commitment to quality and innovation

“Cristalino tequila is the fastest growing sub-category in the market,” said Rashidi Hodari, Managing Director Tequila at Beam Suntory. “Given Tres Gen’s strong emergence in the tequila category, we felt now was the perfect time to use our generations of experience to create our take on the high-end spirit.”

Tres Generaciones continues to celebrate those who strive to create their own legacy and the success that comes from never giving up when faced with a challenge. This new, exceptional Añejo Cristalino offering is no different and exemplifies the brand’s own generational story of pioneering, perseverance, and pride. The liquid starts as 100% blue weber agave which is triple-distilled for extraordinary smoothness. It is then rested in American white oak barrels for at least 12 months to enhance its character – adding an array of subtle flavors and a smoky finish. Finally, this aged liquid is rock filtered to gently extract the color, rounding out the flavor profile.

“Though the liquid is absolutely crystal clear, our filtration process allows us to retain the tequila’s unique complexity,” said Luis Navarro, Senior National Brand Ambassador for Tres Generaciones. “The result is a pristine, incredibly smooth tequila balancing light wood notes with a sweet and creamy taste that is best enjoyed neat, over ice or in a craft cocktail.”

Tres Generaciones Añejo Cristalino tequila is best enjoyed in celebratory, legacy-defining moments, and is now available nationwide for a Suggested Retail Price of $64.99 for a 750ml bottle.

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