SUPPORT U.S. BARTENDERS BY BLENDING YOUR OWN WHISTLEPIG WHISKEY AT HOME
Flaviar crowdsources new WhistlePig HomeStock Whiskey from armchair blenders
Flaviar, the world’s largest spirits community, has teamed up with WhistlePig Whiskey, the leading distiller in the fast growing, ultra-premium and luxury rye whiskey category, to deliver scores of ‘Blend your own whiskey kits’ direct to its members’ doors this month ahead of a virtual blending event intended to lift spirits in this difficult time of social distancing.
Flaviar will provide a rare opportunity for spirits lovers to come together and participate in an innovative blending experience. Following on the heels of the award-winning Farmstock Series, which WhistlePig previously used as their innovative blending platform, the crowd creation of WhistlePig HomeStock Whiskey will harness the creativity of whiskey lovers from across the U.S., calling on them to select their perfect combination of Rye, Wheat, and Barley Whiskey.
The result will be a unique, limited whiskey release, WhistlePig HomeStock Whiskey. Available this Spring, 20% of online bottle sales via Flaviar will be donated to the United States Bartenders’ Guild (USBG) Foundation’s Bartender Emergency Assistance Program providing funds for its COVID-19 Relief Grants that will assist those currently out of work or in financial distress due to the COVID-19 pandemic.
Flaviar members can apply online to receive their blending kit, complete with blending tools, component base whiskeys and instructions from WhistlePig’s Master Blender, Pete Lynch. They can then put their exacting taste buds to the test and see if they have what it takes to create a winning blend. Flaviar members will be encouraged to donate at various touch points in the campaign including during the live blending session and when purchasing a bottle of WhistlePig HomeStock.
Flaviar’s community of whiskey enthusiasts will submit their preferred blend to an expert panel for consideration and tune in for a live-streamed tasting at the end of April. The top three blends crowd-sourced from members will be recreated live on air by WhistlePig’s Pete Lynch, with members able to blend and taste alongside them, then vote for their favorite in a live poll. The winning recipe from this virtual crowd-blending experiment, will then be bottled and released as WhistlePig HomeStock Whiskey, Blended Together, While Apart.
Pete Lynch, Master Blender at WhistlePig Rye Whiskey: “The most important thing we can do right now is stay home. By inviting people to blend whiskey at home, we hope to create a sense of community among fans, while raising some valuable funds for our friends in the bar industry. FarmStock has been one of our most exciting whiskey journeys, and we’re thrilled to partner with Flaviar to continue that story with HomeStock.”
Grisa Soba, co-founder of Flaviar adds: “If someone asks ten year’s from now, ‘what did you do during the lockdown? I bet they won’t expect you to say ‘I learned how to blend a whiskey’. Our members have pretty refined palates and so we’re confident with a little guidance from Pete, the concoctions they craft at home will ensure WhistlePig HomeStock will be a dram to savor.”