Todd Synder X Legent Bourbon

by Daniel Galyean

Today, Legent™, a first-of-its-kind super-premium bourbon known for melding Kentucky distilling tradition with Japanese blending expertise, announces a denim collaboration with globally celebrated fashion designer Todd Snyder. Together, Legent and Snyder will release a limited-edition Bourbon Selvedge Denim Jacket, expertly tailored using super-premium, hand-selected Japanese denim to deliver a collaboration rooted in American tradition with Japanese craftsmanship available for pre-order today.

Just as Legent has pushed the boundaries of bourbon, this one-of-a-kind jacket redefines denim, a classic American staple, using the finest whiskey-hued Japanese woven fabric. Produced on old shuttle looms in Okayama and cut and sewn in the USA, the birthplace of blue jeans, the Bourbon Selvedge Denim Jacket is as unique as the bourbon that inspired it. Each jacket is hand numbered and available for a limited time on and at Todd Snyder retail locations in New York City for $248 USD.

“I have been traveling back and forth to Japan for decades drawing inspiration from the dynamic people, culture and fashion,” says Todd Snyder. “It’s been so fascinating to see how American trends have been adapted and re-interpreted in Japan, like denim, and vice versa, with Japanese trends in the U.S. I am honored to work alongside Legent to bring to life two cultures through quality craftsmanship.”

Since launching in 2019, Legent has changed the landscape of the bourbon category. A product of two whisk(e)y legends, Legent is expertly distilled by Fred Noe, seventh-generation Master Distiller of Jim Beam, bourbon’s pioneering family, and artfully blended by Shinji Fukuyo, fifth-ever Chief Blender of Suntory, the founding house of Japanese whisky. The award-winning bourbon* brings together the best of the East and West unlike any other, resulting in a perfectly balanced yet complex and layered whiskey with a bright, smooth, unexpectedly long finish.

“As a brand that is rooted in breaking traditions and redefining classic American staples, we are thrilled to collaborate with Todd Snyder on this innovative denim wearable,” said Jon Marks, Brand Director of Super Premium Whiskies at Beam Suntory. “Todd’s mastery of premium denim and expertise in blending Japanese craft with American style make him the perfect fit for this partnership.”

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